Blog
We help business professionals write, publish, and market non-fiction books.
Why Every Author Needs to Hear the Story of Anne Morrow Lindbergh
What a woman who wrote 13 books, survived the unthinkable, and still doubted herself can teach you about writing yours There is a book that has quietly changed lives for over seventy years. It was not written by a celebrity or a business guru. It was written by a...
LinkedIn for Introverted Authors: How to Build Visibility Without Burning Out
A guide for quiet, thoughtful authors who assume LinkedIn success requires being loud — and why that assumption is exactly backwards Most LinkedIn advice is written for extroverts. It assumes you get energized by visibility, that you thrive at networking events, and...
Writing Your Book the Labyrinth Way: Why Slowing Down Makes You a Better Author
What a weekend fall, a cedar-ringed labyrinth, and a five-hour drive home on crutches taught one business book coach about the writing process When the Weekend Doesn't Go as Planned Some of the best writing advice doesn't come from a craft manual. Sometimes it...
What to Do After a Podcast Appearance: The Complete Repurposing Guide for Authors
How to turn every guest appearance into articles, clips, authority content — and maybe even book material Most authors treat a podcast appearance as a one-and-done event. The episode goes live, they share the link, and move on. But that mindset leaves an enormous...
LinkedIn Community Building for Authors: How to Create a Network That Shows Up on Launch Day
Why a polished profile and a content calendar aren't a LinkedIn strategy — and what actually gets people to show up when your book goes live There's an African proverb I love: if you want to go fast, go alone, but if you want to go far, go together. That pretty much...
LinkedIn Live for Authors: How to Keep Your Book Selling Long After Launch Week Ends
A practical guide for authors whose launch week is behind them but whose book still has work to do Most book marketing advice is built around a single week. Book trailers, launch parties, testimonial videos, a flurry of posts timed to release day. It's exciting, it's...